Purpose and Uses of the 2007 Occupational Outlook Report

The San Diego Workforce Partnership provides businesses, educators, policy makers, and job seekers with local labor market information, helping them make informed decisions about company staffing, education programs and curricula, workforce policy, and career choices. The Occupational Outlook Report (OOR) serves as the cornerstone of this activity. The OOR contains profiles of nearly 70 occupations with information on wages and benefits; education, skill and experience requirements; employment outlook; math and science levels; older worker outlook; and career ladders.

The information in this report can be used by a variety of organizations and individuals for many different purposes, including:
 
Career Decisions:

Career counselors/advisors and job seekers can make informed occupational choices based on skills, abilities, interests, education, and personal needs. The localized information is easy to read and includes employer requirements and preferences, wages, labor demand, sources of employment, and education and training required, as well as local education and training sources.

Curriculum Design:

Training providers can assess and update their curricula based on the skill requirements for the occupations profiled in the report. This will attract students looking for the best programs, and employers looking for students with appropriate skills.

Economic Development:

Economic development organizations and local government agencies will find information that is frequently requested by companies considering locating in our region, such as occupational size, expected growth rates, wages, and education and training program availability.

Human Resource Management:

Small business owners and large corporate human resource directors alike can use this report to help determine competitive wages and benefits and improve their recruitment methods.

Program Marketing:

Training providers can effectively market their programs by informing students about the current demand and projected growth for an occupation. They can also demonstrate to students and employers that their programs meet employer’s needs because they were developed using reliable local occupational data.

Program Planning:

Education and training administrators can use the data on occupational size and expected growth rates to evaluate, improve, and eliminate programs, or to plan new programs.