LOGO USAGE POLICY

BACKGROUND/PURPOSE

San Diego Workforce Partnership, SanDiegoAtWork.com, their names and logos are trademarks of the San Diego Workforce Partnership. As such, the names and logos may only be used with permission and in accordance with the guidelines in this manual. The strength of the mark and its brand equity are built on the proper use of the mark. As a result, the guidelines must be followed when using the San Diego Workforce Partnership and/or SanDiegoAtWork.com brands. Additional guidelines may be developed through consultation with the Marketing Department of the San Diego Workforce Partnership.

San Diego Workforce Partnership is a registered trademark. Each use of the marks must indicate its status as a mark by including the ®(trade mark) symbol for services. If the mark(s) appear numerous times in a printed matter such as a brochure, the service mark notice should follow the mark at least once in each piece of the printed material, usually the first time the mark appears on the page.

Example: For more than 30 years, San Diego Workforce Partnership® has served as the regions workforce broker by connecting businesses to qualified job seekers. Through its Career Center Network, the San Diego Workforce Partnership…

At this time, SanDiegoAtWork.com is a registered service mark. Each use of the mark(s) must indicate its status by including the ^SM(service mark) symbol for services. If the mark(s) appear numerous times in printed collateral such as a brochure, the service mark notice should follow the mark at least once in each piece of the printed material, usually the first time the mark appears on the page.

Example: SanDiegoAtWork.com^SM has unique features to assist Job Seekers.

San Diego Workforce Partnership oversees proper use of its name and logo, as well as SanDiegoAtWork.com and its name and logo. This includes monitoring the use of the marks in the marketplace, directly contacting those organizations that are using them improperly or without authorization. Consequences of misusing the marks may include the revocation of permission to use the logos or names. If an employee or contractor of the San Diego Workforce Partnership observes a misuse, or a possible use of the mark without authorization, please report it to Sibylle Rohling at (619) 228-2900.

USE OF THE LOGO

The San Diego Workforce Partnership and SanDiegoAtWork.com logos represent our organization and our Web site and are a visually significant part of the overall branding strategy. A familiar brand can easily identify a product, inspire consumer confidence, and communicate value. These guidelines outline how, when, and in what graphical format the logo should be used.

1. General Rules of Use

• No adaptations or changes of the logo are allowed.
• The logo may be resized but you must maintain the original proportions when doing so. However, the logo may be no smaller than three quarters of an inch (3/4") in diameter and must have a resolution of 72 dpi.
• The logo may be reproduced in color, black and white, or reverse black and white, as outlined below.
• The logo may not be integrated into another graphical element or logo.

2.   Colors

Used in most graphical settings, the logo consists of two colors; Maroon & Black. However, to accurately reproduce the logo, specific Pantone Matching System (PMS) or the equivalent process colors should use.

San Diego Workforce Partnership logo:

• Maroon - All graphics images (arrow design and horizontal line) should be PMS 208 or web safe color Maroon: # 993333 (or the process color equivalent: # 993333
• Black – All text in the logo is in process black or web safe color #000000

SanDiegoAtWork.com logo

·        Dark yellow: #FFCC66

·        Blue: #6EC1E8 (Not Web Safe)

·        Black: #000000

For clarifications or questions, please contact the Marketing & Communications Project Manager: Sibylle Rohling, at (619)228-2900,  sibylle@workforce.org