|
WHERE TO GO TO RESEARCH A COMPANY
The Internet
The Company Itself
-
Contact the marketing department for company literature. Ask for an annual
and financial report and any additional marketing materials the company may
have.
-
Offer to pick up the information so you can see the company and perhaps
ask the receptionist additional questions.
Call your contacts throughout your network
-
Perhaps you have a friend who works at the company.
-
Clients or vendors may have information.
-
Speaking with someone through a professional organization meeting may
yield useful information
-
NETWORK with everyone.
Library
-
Local newspapers, The Wall Street Journal, business directories, employer profiles and periodicals can be found at local and career libraries and include important information about local and national businesses.
-
If you do not know how to find the information, ask the resource librarian.
Advertising
-
Pay attention to television, newspaper and radio ads for company advertising about their products or services. Billboards are another source to consider.
-
Companies tend to emphasize what is important to them in their advertising.
-
If you know the advertising agency the company uses, call them for information.
|