Hospitality & Visitor Services Project Description

Goal

To increase the number of individuals seeking careers in the visitor industry.

Project

• Create maps of visitor industry occupational career ladders, with information on
  • Common titles,
  • Job description/ responsibilities,
  • Education requirements,
  • Experience requirements,
  • Skill requirements, and
  • Regional wage/salary range (including tips)
• Provide information on available education and training resources in the region.
• Develop promotional material highlighting the industry’s career opportunities.
• Conduct a publicity campaign to encourage individuals to seek careers in the industry.
  

Labor Market Research

• Collect existing regional, state, and national information on visitor industry career ladders and occupations.
• Conduct surveys or focus groups with regional employers to create "consensus" regional information for visitor industry career ladders and occupations.
• Conduct a "tips" survey and analysis to build tips into the regional wage/ salary figures.
• Conduct surveys of education and training providers to identify their visitor industry programs.
• Prepare vignettes of individual success stories in moving up visitor industry career ladders.
  

Industry Role

• Raise money to publish the study results
• Post study results on the industry’s websites.
• Help develop and implement an appropriate dissemination strategy.
• Raise money to develop promotional material and conduct a publicity campaign.
• Oversee the development of the promotional material and publicity campaign.
  

Advisory Group Role

• Revise this concept paper to ensure that it meets the industry’s needs.
• Review project proposals from organizations that want to conduct the research.
• Support the research by
  • Serving as an advisory group for the research organization,
  • Sponsoring surveys,
  • Participating in focus groups, or
  • Providing any other assistance the research organization requires.
    

Project Team:

Facilitator:    Carlette Lewis, San Diego Workforce Partnership
Project Resource:    Brandi Turner, San Diego Workforce Partnership
Labor Market Research: Terri Bergman, San Diego Workforce Partnership

Team Members: 

From Colleges and Universities
1. Anthony Zambelli, Director of Customer Service Training, Cuyamaca College
2. Eileen Kraskouskas, Dean Career and Technical Education, MiraCosta College
3. Mollie Smith, Director of Occupational & Noncredit Program, Palomar College
4. Judith Pautler, Dean Health Sciences & Public Service, Mesa College
5. Irma Alvarez, Dean, Business & Information Systems, Southwestern College
6. Carl Winston, Director Hospitality & Tourism Management Program, SDSU
7. Christina Grenard, Internship and Placement Director, SDSU
8. Sandra Punch, Director, Career and Assessment Center, Cal State University San Marcos
9. Lynn McConville, Program Specialist, Director, Academy of Finance, SD City Schools
10. Carrie Clay, Assistant Dean Regional Occupational Program, Grossmont College
   
From Area Businesses and Agencies:
1. Sal Giametta, VP of Community Relations, San Diego Convention & Visitors Bureau
2. Craig Kreismer, Human Resources Manager, San Diego Marriott Hotel & Marina
3. David Schweiger, Consultant, Cultivating Excellence
4. JoDean Parrish, Employment/EEO Administrator HR, Zoological Society of San Diego
5. Lajuana Bradley, Assistant HR Director, Hilton San Diego Resort
6. Joeann Lomax, Senior Director of Human Resources, Manchester Grand Hyatt
7. Steve Zolezzi, Executive VP, Food & Beverage Association of San Diego
8. Alain Cornejo, Human Resources Administrator, Embassy Suites La Jolla
9. Anthony Chartrand, VP, Human Resources, Viejas Enterprises
10. Tom Mazzocco, VP, Human Resources, San Diego Convention Center Corporation 

In partnership with: